David Choi

Product Manager

Calgary, AB davidc96@live.ca 403-909-4569 EarnLayer LinkedIn

Profile

Data-Driven Product Manager with 3+ years in digital SaaS, delivering scalable, customer-centric solutions. Expert in building products from 0-1 using quantitative analysis and AI to inform strategy. Collaborative leader driving cross-functional teams to impactful results.

Professional Experience

Co-Founder & President

EarnLayer

Jun 2025 - Present

  • Co-founded EarnLayer, a Model Context Protocol (MCP) contextual ad server enabling AI agents to serve ads at the right time, helping AI startups monetize applications
  • Created landing page, marketing copy, and go-to-market strategy positioning EarnLayer as solution for AI apps struggling with monetization
  • Built frontend libraries and API connections to integrate EarnLayer's MCP server with AI applications for real-time ad serving
  • Established partnerships with premium advertisers including Amazon, NordVPN, Shopify, creating revenue-sharing model with zero upfront costs

Product Manager

RainBarrel / Knower Tech

May 2021 - Oct 2024

  • Spearheaded RainBarrel's 0-1 launch, delivering privacy-compliant audience graph for ad platforms, scaling engineering team from 2 to 7
  • Designed API integrations using Python, AWS Lambda, and Snowflake to activate 12,000+ public audiences across multiple DSPs
  • Presented at North51 Conference, translating technical features into customer solutions that drove market adoption
  • Led cross-functional teams (engineering, design, sales), fostering alignment and empowering innovation through mentorship

Area Operations Manager

Amazon

Apr 2020 - May 2021

  • Created real-time analytics dashboards with Python and AWS CloudWatch, providing insights to predict product flow of 250,000 units daily
  • Secured #1 quality metrics across North American fulfillment centers in 2020
  • Implemented process improvements cutting incidents by 80% and saving $20,000 monthly on labor
  • Managed 200+ associates, keeping workflows on track and hitting productivity targets

Mobile Applications Developer / QA Engineer Co-op

Ericsson

Apr 2018 - Jun 2019

  • Developed features for Ericsson Indoor Planner iOS app (Objective-C), supporting 5G small cells integration
  • Enhanced MATLAB automation tools, achieving 25% reduction in compute times and 99% decrease in memory usage
  • Implemented test automation with Jenkins and Selenium, increasing web application reliability

Developer

Continuous Learning Projects

Jan 2024 - Present

  • ResumeBuilder: AI-powered tool using Gemini AI and MCP architecture to parse chat inputs and update resume content dynamically
  • MovieChat: Educational project implementing MCP and RAG with Redis for context management
  • Context Management Server: Built server generating SQL queries from natural language using FastAPI, Next.js, and Redis